| 000 -LEADER |
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| fixed length control field |
01698nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190913143649.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140604t2010 sp |||||r|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788448156602 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
BGE |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4531 |
| Personal name |
Jobber, David |
| Dates associated with a name |
1947- |
| 240 ## - Titulo uniforme |
|---|
| Título uniforme |
Foundations of marketing |
| Language of a work |
Inglés |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentos de marketing |
| Statement of responsibility, etc. |
David Jobber y John Fahy. |
| Medium |
[Texto impreso] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid, España : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 376 p. : |
| Other physical details |
il., gráf. ; |
| Dimensions |
28 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Tr. de: Foundations of marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Contiene glosario e índice de autores, empresas y marcas. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
La naturaleza del marketing -- El entorno global del marketing -- Comprensión del comportamiento del consumidor -- Investigación de marketing y sistemas de información -- Segmentación de mercados, definición de mercados, definición de mercados objetivo y posicionamiento -- Gestión del producto y de la marca -- Gestión del marketing de servicios -- Estrategia de fijación de precios -- Comunicaciones integradas de marketing 1: técnicas de comunicación de masas -- Comunicaciones integradas de marketing 2: técnicas de comunicación directa -- Dirección de la distribución -- Planificación y estrategia de marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4535 |
| Topical term or geographic name entry element |
Segmentación de mercados |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4536 |
| Topical term or geographic name entry element |
Gestión del Producto y de la Marca |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4537 |
| Topical term or geographic name entry element |
Investigación |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4539 |
| Topical term or geographic name entry element |
Comportamiento del consumidor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4532 |
| Nombre de persona |
Fahy, John |
| Dates associated with a name |
1962- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
