Otros fines de la publicidad (Registro nro. 2130)

Detalles MARC
000 -LEADER
fixed length control field	01595nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	pelibga
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260403052737.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field	a\|\|\|\|gr\|\|\|\| 000 0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170418s2010 sp \|\|\|\|g \|\|\|\| 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788492860142
040 ## - FUENTE DE CATALOGACION
Original cataloging agency	pelibga
Transcribing agency	pelibga
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5821
Item number	D35 2010
245 00 - TITLE STATEMENT
Title	Otros fines de la publicidad
Statement of responsibility, etc.	Susana de Andrés del Campo
250 ## - EDITION STATEMENT
Edition statement	Primera edición
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Sevilla,
Name of publisher, distributor, etc.	Comunicación social,
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	207 páginas :
Dimensions	21 cm.
490 #0 - Serie
--	7709
Mención de la serie	Publicidad
--	12
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Comunicación y altruismo. Construir confianza para combatir la crisis por
Statement of responsibility	María Isabel Martín Requero
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Tercer tiempo para la publicidad. De las funciones a los fines de un metafenomeno por
Statement of responsibility	Susana de Andrés del Campo
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	La publicidad social audiovisual: fines y formas por
Statement of responsibility	María Cruz Alvarado López
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	La contrapublicidad verde como metadiscurso de denuncia de grenwashing por
Statement of responsibility	María Pacheco Rueda
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	La historia del cartel como forma de Historia Cultural por
Statement of responsibility	Raúl Egizábal Maza
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Técnicas bibliográficas para el análisis documental en Publicidad: una propuesta básica por
Statement of responsibility	Juan Carlos Marcos Recio
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	4704
Topical term or geographic name entry element	Publicidad
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	7708
Nombre de persona	Andrés del Campo, Susana de‏
Relator term	coordinadora
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Google libros
Uniform Resource Identifier	<a href="https://books.google.com.pe/books?id=N3rA2FdQDwwC&pg=PA108&dq=9788492860142&hl=es-419&sa=X&ved=0ahUKEwjWpLuNyK7TAhWBPCYKHVsSCqUQ6AEIITAA#v=onepage&q=9788492860142&f=true">https://books.google.com.pe/books?id=N3rA2FdQDwwC&pg=PA108&dq=9788492860142&hl=es-419&sa=X&ved=0ahUKEwjWpLuNyK7TAhWBPCYKHVsSCqUQ6AEIITAA#v=onepage&q=9788492860142&f=true</a>
Link text	(Vista previa)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libros
Classification part	HF 5821

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Non-fiction	Biblioteca General y Aula Virtual del Ejército	Biblioteca General y Aula Virtual del Ejército	Book Cart	04/18/2017	Compra	97.00		HF 5821 D35 2010	MAIN1704000200	04/18/2017	1	04/18/2017	Libros