Administración de marketing : (Registro nro. 2099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01268nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260403052736.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170404s2007 mx ||||g |||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789701059159 |
| 040 ## - FUENTE DE CATALOGACION | |
| Original cataloging agency | pelibga |
| Transcribing agency | pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | M93 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7664 |
| Personal name | Mullins, John W. |
| Fuller form of name | (John Walker) |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Administración de marketing : |
| Remainder of title | un enfoque en la toma estratégica de decisiones |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. y Jean-Claude Larréché |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 519 páginas : |
| Dimensions | 27 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La función del marketing en el desarrollo exitoso de estrategias de negocios -- Análisis de oportunidades de mercado -- Desarrollo de programas estratégicos de marketing -- Programas estratégicos de marketing para situaciones especiales -- Implementación y control de los programas de marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 997 |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7665 |
| Topical term or geographic name entry element | Mercados |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7666 |
| Nombre de persona | Walker, Orville C. |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7668 |
| Nombre de persona | Boyd, Harper W. |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7667 |
| Nombre de persona | Larréché, Jean-Claude |
| Relator term | autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libros |
| Classification part | HF 5415.13 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Biblioteca General y Aula Virtual del Ejército | Biblioteca General y Aula Virtual del Ejército | Book Cart | 04/04/2017 | Compra | 90.00 | HF 5415.13 M93 2007 | MAIN1704000167 | 04/04/2017 | 1 | 04/04/2017 | Libros |