Fundamentos de marketing (Registro nro. 2096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260403052736.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170403s2007 spa||||g |||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789701062012 |
| 040 ## - FUENTE DE CATALOGACION | |
| Original cataloging agency | pelibga |
| Transcribing agency | pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | S78 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7657 |
| Personal name | Stanton, William J. |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing |
| Statement of responsibility, etc. | William J. Stanton, Michael J. Etzel y Bruce J. Walker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Place of publication, distribution, etc. | México : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 741 páginas : |
| Dimensions | 27 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La naturaleza y el panorama del marketing -- Identificación y selección de mercados -- Producto -- Precio -- Distribución -- Promoción -- Administración del esfuerzo de marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 997 |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7658 |
| Nombre de persona | Etzel, Michael J. |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7659 |
| Nombre de persona | Walker, Bruce J. |
| Relator term | autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libros |
| Classification part | HF 5415 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Biblioteca General y Aula Virtual del Ejército | Biblioteca General y Aula Virtual del Ejército | Book Cart | 04/03/2017 | Compra | 107.00 | HF 5415 S78 2007 | MAIN1704000163 | 04/03/2017 | 1 | 04/03/2017 | Libros |