Marketing estratégico / (Registro nro. 10309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01005nam a22003137a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260320172949.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260320b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786124110956 |
| 040 ## - FUENTE DE CATALOGACION | |
| Original cataloging agency | pelieoe |
| Idioma de catalogación | spa |
| Transcribing agency | pelieoe |
| Description conventions | rda |
| 043 ## - CODIGO DE AREA GEOGRAFICA | |
| Geographic area code | pe |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | M1 2018 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing estratégico / |
| Statement of responsibility, etc. | coords. Julián Villanueva, Juan Manuel de Toro. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 ## - PRODUCCION, PUBLICACION, DISTRIBUCION, MANUFACTURA Y NOTA DE COPYRIGHT | |
| Lugar de producción, publicación, distribución, manufactura | Pamplona : |
| Nombre del productor, editor, distribuidor | IESE Business School, EUNSA ; |
| 264 ## - PRODUCCION, PUBLICACION, DISTRIBUCION, MANUFACTURA Y NOTA DE COPYRIGHT | |
| Lugar de producción, publicación, distribución, manufactura | Lima : |
| Nombre del productor, editor, distribuidor | Esan Ediciones : |
| Fecha of producción, publicación, distribución | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 458 páginas : |
| Other physical details | ilustraciones |
| 336 ## - TIPO DE CONTENIDO | |
| Término de tipo de contenido | texto |
| Código de tipo de contenido | txt |
| 337 ## - TIPO DE MEDIO | |
| Nombre de tipo de medio | sin mediación |
| Código de tipo de medio | n |
| 338 ## - CARRIER TYPE | |
| Source | volumen |
| Carrier type term | rdacarrier |
| 504 ## - Nota de bibliografía | |
| Bibliography, etc. note | Incluye referencias bibliográficas. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Materials specified | Libro |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 973 |
| General subdivision | Planificación |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Gestión de marketing |
| 9 (RLIN) | 1265 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Planificación empresarial |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Nombre de persona | Villanueva, Julián |
| 9 (RLIN) | 16646 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Nombre de persona | Toro, Juan Manuel de |
| 9 (RLIN) | 16647 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libros |
| Edition | 2018 |
| Classification part | HF |
| Call number prefix | 5415.13 |
| Call number suffix | M1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de la Escuela Militar de Chorrillos Crl Francisco Bolognesi | Biblioteca de la Escuela Militar de Chorrillos Crl Francisco Bolognesi | 02/06/2024 | Donación | HF 5415.13 M1 2018 | BEMCH26032648 | 03/20/2026 | 1 | 03/20/2026 | Libros |