| 000 -LEADER |
|---|
| fixed length control field |
01288nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913144225.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141002t2010 ck ||||gr|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789586486705 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
PELIBGA |
| Idioma de catalogación |
spa |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1292 |
| Personal name |
Schnarch Kirberg, Alejandro |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing para emprendedores: |
| Statement of responsibility, etc. |
Alejandro Schnarch Kirberg, David Schnarch González |
| Remainder of title |
cómo identificar oportunidades y desarrollar empresas exitosas |
| Medium |
[Texto impreso] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bogotá D.C. : |
| Name of publisher, distributor, etc. |
ECOE Ediciones, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
148 páginas : |
| Dimensions |
24 cm. |
| 504 ## - Nota de bibliografía |
|---|
| Bibliography, etc. note |
Bibliografía: páginas 145 - 148 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
El emprendedor y el marketing -- Identificación y validación de oportunidades de negocio -- Decisiones estratégicas en marketing -- Estructuración de la oferta: el producto o servicio -- Elementos de los productos -- Programa de distribución, precio, comunicaciones y plan de marketing -- Venta y servicio para tener clientes satisfechos y leales. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4478 |
| Topical term or geographic name entry element |
Mercadeo |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
6132 |
| Topical term or geographic name entry element |
Administración de mercadeo |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1293 |
| Nombre de persona |
Schnarch González, David |
| Relator term |
autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Suppress in OPAC |
zmr |
