| 000 -LEADER |
|---|
| fixed length control field |
01314nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221004191907.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170403s2012 mx ||||g |||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702607639 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Transcribing agency |
BEMCH |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
K778I |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1294 |
| Personal name |
Kotler, Philip |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dirección de marketing / |
| Statement of responsibility, etc. |
Philip Kotler y Kevin Lane Keller, |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Duodécima edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
729 páginas : |
| Other physical details |
Ilustraciones ; |
| Dimensions |
27 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
La dirección de marketing -- Identificación de las oportunidades de mercado -- Relación con clientes o consumidores -- Creación de marcas fuertes -- La definición de las ofertas de mercado -- La entrega de valor -- La comunicación del valor -- La generación de crecimiento rentable a largo plazo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1295 |
| Topical term or geographic name entry element |
Gestión de marketing |
| 653 20 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Dirección de marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7660 |
| Nombre de persona |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| Relator term |
autor |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Google libros |
| Link text |
(Vista previa) |
| Uniform Resource Identifier |
https://books.google.com.pe/books?id=CoHT8SmJVDQC&printsec=frontcover&dq=9786073212458&hl=es-419&sa=X&ved=0ahUKEwi9zb_QhInTAhXHPiYKHaTwADIQ6AEIHzAB#v=onepage&q&f=false |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5414.13 |
| Edition |
2006 |
| Call number suffix |
K778I |
| Suppress in OPAC |
jpm |
