| 000 -LEADER |
|---|
| fixed length control field |
00972nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BGE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913144029.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
aa|||fr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140812s2007 ag |||f |||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789871301096 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
BGE |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
D72 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5829 |
| Personal name |
Dib Chagra, Adrán Antonio |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Introducción al marketing |
| Statement of responsibility, etc. |
Antonio Dib Chagra |
| Medium |
[Texto impreso] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Buenos Aires : |
| Name of publisher, distributor, etc. |
Gran Aldea, |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
199 p. : |
| Other physical details |
il. ; |
| Dimensions |
23 cm. |
| 490 ## - Serie |
|---|
| -- |
5833 |
| Mención de la serie |
Colección Profesional |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
El marketing y su ambiente -- Planeación estratégica de la compañía y del marketing -- El marketing meta -- Sistemas de información e investigación de mercados -- Comportamiento de compra del consumidor y del usuario de negocios -- El producto -- El precio -- La plaza -- La promoción |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5415 |
| Call number prefix |
D72 2007 |
