| 000 -LEADER |
|---|
| fixed length control field |
00777nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelieoe |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913151841.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190826s1999 ck ||||g |||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9586007820 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
pelieoe |
| Language of cataloging |
spa |
| Transcribing agency |
pelieoe |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
K56 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
12664 |
| Personal name |
Kinnear, Thomas C., |
| Dates associated with a name |
1943- |
| Relator term |
autor |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados : |
| Remainder of title |
un enfoque aplicado / |
| Statement of responsibility, etc. |
Thomas C. Kinnear, James R. Taylor |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Quinta edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bogotá : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
874 páginas |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4110 |
| Topical term or geographic name entry element |
Investigación de mercados |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
973 |
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
12665 |
| Personal name |
Taylor, James R. |
| Dates associated with a name |
1938- |
| Relator term |
autor |
| Fuller form of name |
(James Ronald), |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
