| 000 -LEADER |
|---|
| fixed length control field |
00597nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913145705.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170725s1999 ag ||||g |||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
951210677 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
bemch |
| Transcribing agency |
bemch |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
K778 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1294 |
| Personal name |
Kotler, Philip |
| Relator term |
autor |
| 245 13 - TITLE STATEMENT |
|---|
| Title |
El marketing según Kotler: |
| Remainder of title |
cómo crear, ganar y dominar los mercados |
| Statement of responsibility, etc. |
Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Buenos Aires : |
| Name of publisher, distributor, etc. |
Paidós, |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
303 páginas |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5415.13 |
