| 000 -LEADER |
|---|
| fixed length control field |
01091nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913145337.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170608s2012 pe ||||g |||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789972571978 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
pelibga |
| Transcribing agency |
pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
M3 2012 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Las mejores prácticas del marketing : |
| Remainder of title |
casos ganadores de los Premios Effie Perú 2011 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lima : |
| Name of publisher, distributor, etc. |
Universidad del Pacífico, |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212 páginas : |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Caso: San Fernando, Reinvención en la Granja -- Caso: Pampers -- Caso: Reposicionamiento de Pinturas CPP -- Caso: Trident -- Caso: Nescafe Maintrust -- Caso: ISIL - Aprende Haciendo -- Caso: Plaza Vea Líder -- Caso: Marsella Max -- Caso: Banca celular BCP -- Caso: Interbank - Campaña “Somos Impacientes” -- Caso: Inca Kola - Campaña “Aniversario 75” - Caso: Alicorp -- Campaña de nutrición Infantil |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4704 |
| Topical term or geographic name entry element |
Publicidad |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
8277 |
| Nombre de persona |
Mayorga Gutiérrez, David |
| Relator term |
editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5415 |
