| 000 -LEADER |
|---|
| fixed length control field |
01145nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913145112.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170418s2009 sp ||||g |||| 000 0 sp d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788473566285 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
pelibga |
| Transcribing agency |
pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
G69 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7710 |
| Personal name |
González Lobo, Ma. Angeles |
| Fuller form of name |
(María Angeles) |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Manual de publicidad |
| Statement of responsibility, etc. |
María Ángeles González Lobo y María Dolores Prieto del Pino |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
ESIC, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
349 páginas : |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Conceptos fundamentales -- Significado económico y jurídico de la publicidad -- El proceso publicitario -- Los medios publicitarios -- Aspectos globales de la publicidad |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4704 |
| Topical term or geographic name entry element |
Publicidad |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7712 |
| Nombre de persona |
Prieto del Pino, María Dolores |
| Numeración |
Prieto del Pino, María Dolores |
| Relator term |
autor |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Google libros |
| Uniform Resource Identifier |
https://books.google.com.pe/books?id=BImr23cWZIQC&pg=PA151&dq=9788473566285&hl=es-419&sa=X&ved=0ahUKEwiYyp-Gya7TAhUELyYKHXtLA4oQ6AEIITAA#v=onepage&q=9788473566285&f=true |
| Link text |
(Vista previa) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5823 |
