| 000 -LEADER |
|---|
| fixed length control field |
00887nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913145100.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170404s2008 mx ||||g |||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789702611851 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
pelibga |
| Transcribing agency |
pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
M19 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7669 |
| Personal name |
Malhotra, Naresh K. |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados : |
| Statement of responsibility, etc. |
Naresh K. Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
920 páginas : |
| Dimensions |
28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introducción y fases iniciales de la investigación de mercados -- Preparación del diseño de la investigación -- Recolección, preparación, análisis y presentación de los datos -- Casos integrales |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4477 |
| Topical term or geographic name entry element |
Análisis de mercado |
| 653 20 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Investigación de mercados |
| 653 20 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Estudios de mercado |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5415.2 |
