| 000 -LEADER |
|---|
| fixed length control field |
01275nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913145057.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170403s2011 mx ||||g |||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786074815191 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
pelibga |
| Transcribing agency |
pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7655 |
| Personal name |
Lamb, Charles W. |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Statement of responsibility, etc. |
Charles W. Lamb, Joseph F. Hair y Carl McDaniel |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Décimo primera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
777 páginas : |
| Dimensions |
27 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
El mundo del marketing -- Análisis de las oportunidades de marketing -- Decisiones de producto -- Decisiones de distribución -- Estrategias de promoción y comunicación -- Decisiones sobre producto -- Decisiones sobre filiación de precios -- Marketing orientado a la tecnología |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1295 |
| Topical term or geographic name entry element |
Gestión de marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
6469 |
| Topical term or geographic name entry element |
Venta |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7656 |
| Nombre de persona |
Hair, Joseph F. |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7652 |
| Nombre de persona |
McDaniel, Carl, |
| Dates associated with a name |
1941- |
| Relator term |
autor |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Google libros |
| Link text |
(Vista previa) |
| Uniform Resource Identifier |
https://books.google.com.pe/books?id=oRzPgXDrNXcC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Títulos y otros términos asociados al nombre |
Jr., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5415 |
