| 000 -LEADER |
|---|
| fixed length control field |
01006nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913145057.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170403s2013 mx ||||g |||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786073217224 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
pelibga |
| Transcribing agency |
pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
K78 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1294 |
| Personal name |
Kotler, Philip |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentos de marketing |
| Statement of responsibility, etc. |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Décimoprimera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
648 páginas : |
| Dimensions |
28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Definición de marketing y del proceso de marketing -- Compresión del mercado y de los clientes -- Diseño de una estrategia y una mezcla de marketing orientadas hacia el cliente -- Extensión del marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
997 |
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
7653 |
| Topical term or geographic name entry element |
Merchandising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1295 |
| Topical term or geographic name entry element |
Gestión de marketing |
| 653 20 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7654 |
| Nombre de persona |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| Relator term |
autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Classification part |
HF 5415 |
