| 000 -LEADER |
|---|
| fixed length control field |
01199nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913143643.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a|||||r|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120119t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789701072813 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
BGE |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4473 |
| Personal name |
Kerin, Roger A. |
| 240 ## - Titulo uniforme |
|---|
| Título uniforme |
Marketing |
| Language of a work |
Inglés |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Statement of responsibility, etc. |
Roger A.Kerin, Steven W. Hartley, William Rudelius. |
| Medium |
[Texto impreso] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México D.F. : |
| Name of publisher, distributor, etc. |
Mc Graw Hill, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlix, 745 p.: |
| Other physical details |
il. col. ; |
| Dimensions |
27 cm. |
| 490 ## - Serie |
|---|
| -- |
4048 |
| Mención de la serie |
(Educación) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye glosario |
| 504 ## - Nota de bibliografía |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índices. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Inicio del proceso de marketing -- Percepción de los compradores y los mercados -- Aprovechamiento de las oportunidades de marketing -- Satisfacción de las oportunidades de marketing -- Administración del proceso de marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4476 |
| Topical term or geographic name entry element |
Mercadeo |
| General subdivision |
Administración |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4477 |
| Topical term or geographic name entry element |
Análisis de mercado |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4478 |
| Topical term or geographic name entry element |
Mercadeo |
| 700 #1 - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4474 |
| Nombre de persona |
Hartley, Steven William |
| 700 #1 - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4475 |
| Nombre de persona |
Rudelius, William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
