| 000 -LEADER |
|---|
| fixed length control field |
00775nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
pelibga |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913144713.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||gr|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160216s2010 ag ||||g |||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789876011044 |
| 040 ## - FUENTE DE CATALOGACION |
|---|
| Original cataloging agency |
pelibga |
| Transcribing agency |
pelibga |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 69.B7 |
| Item number |
A89 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ávalos, Carlos |
| 9 (RLIN) |
6964 |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
La marca : |
| Remainder of title |
identidad y estrategia |
| Statement of responsibility, etc. |
Carlos Ávalos |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Buenos Aires : |
| Name of publisher, distributor, etc. |
La Crujía, |
| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
166 páginas : |
| Other physical details |
20 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
La dimensión filosófica -- La dimensión comunicativa |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
997 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Productos de marca |
| 9 (RLIN) |
6965 |
| 653 20 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Productos de marca - Gestión |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
|
| Classification part |
HD 69.B7 |
